About

I’m a marketer turned bootstrapper based in Singapore.

After years of working with founders and marketers, I noticed that most marketing initiatives fail not because of bad execution, but because of a lack of focus.

That's why I built Lars - to help founders and marketers gain clarity on their target audience, sharpen their focus and come up with creative ideas to stand out from the crowd. And also to replace myself with AI.

I hope you'll find it helpful.